Did you know that 60% of internet users read blogs? That’s a massive audience waiting to be engaged! When I first started blogging, my goal was to publish one post a month. But blogging quickly became a passion, and now I publish at least twice a week. I’ve even launched several successful blog series that have been really well received.
Recently, a client asked me about blog readership trends. While there's no one-size-fits-all answer, I've noticed that posts with a personal touch or a unique perspective, like my AI series, tend to resonate the most with readers. Research supports this too—stories have a powerful impact and are more likely to be remembered. Engagement also tends to be higher for posts published earlier in the week. Aim for Monday-Wednesday, as studies suggest these days see a rise in reader activity.
Here are the top 5 most read blogs for the first half of 2024:
So You Want to Be a Professional Consultant?
Claire's "Best of" List- AI tools for Higher Ed Pros Wrap Up
Student Affairs Now Podcast- Lessons from the NASPA Aspiring VPSAs Institute
AI Tips & Tricks- Using Generative AI to update Resumes & Cover Letters
How Higher Ed Can Lead in the Age of Artificial Intelligence
What are your favorite types of blog posts to read?
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